Men to Men Campaign
SAYWHAT with the support of UN Women partnered with the Ministry of Women Affairs, Gender and Community Development in rolling out the Men to Men Campaign between November 2014 and December 2015.The campaign targeted young men between the ages of 18-30 in the 3 districts of Makoni, Beitbridge and Bindura which had recorded higher cases of violence against women and girls as compared to other districts in the country. The Men to Men Campaign sought to mobilise men to be agencies of change in eliminating violence against women and girls and to be part of the solution
The objectives of the project were:
- To increase dialogue on the effects of violence against adolescent girls and young women among men across the social spectrum
- To mobilise young men in tertiary institutions and role models in society to be agents of change against violence on adolescent girls and young women
- To increase community action in preventing violence against adolescent girls and young women
150 young men were trained across the 3 districts and they led other male counterparts in advocating for a gender sensitive nation that provides equal opportunities for both males and females so that adolescent girls and women are not exposed to violence. The campaign was a systematic strategy to engage men at 3 levels which were to raise awareness, to promote prevention and to support access to services by adolescent girls and women in all matters related to GBV. The Men to Men campaign contributed to the global He For She campaign which is raising awareness on GBV worldwide.
The Men to Men Campaign recorded increased dialogue on Gender Based Violence amongst men in the 3 districts of Bindura, Beitbridge and Makoni. A total of 1 806 men were reached out through interpersonal communication dialogues supported by a branded van with anti-GBV messages. The Campaign also witnessed an increase in advocacy platforms by men to develop strategies and action plans to mainstream men’s involvement in GBV programming. Trained young men hosted a GBV track during the inaugural Southern African Regional Students and Youth Conference on SRH which hosted 8 member states and more than 350 delegates from the region including Zimbabwe. Trained GBV Ambassadors also hosted a National Indaba in Beitbridge which brought together policy makers, actors and implementers to take stock of opportunities and challenges of engaging men in Zimbabwe.